William Morris
William Morris was born in 1834 in a suburb of London.
He said, "Have nothing in your houses that you do not know to be useful, or believe to be beautiful," and continued to produce handcrafted, nature-inspired beauty.
His wallpapers and textiles, featuring botanical and arboreal motifs, remain captivatingly fresh even today.
The collections born from his designs continue to deliver timeless beauty to people all over the world.
PURE MORRIS
What designs would William Morris create if he were alive today?
William Morris's philosophy of life: "Simplicity of Life." Morris's designs always reflected a sophisticated, simple way of living and a respect for the pure beauty found in nature. Returning to this essence, Pure Morris expresses the present day while honoring the original strength of Morris's work, offering items with delicate yet modern expressions. It is a new proposal from Morris, imbued with a sophistication that suits contemporary living spaces.
